CONTROL — The Illusion of Power
We’re told we’re in control. Toggle the settings. Adjust the sliders. Opt in. Opt out. Every digital space flatters our autonomy with clean dashboards and yes/no boxes. But behind every click is a black box that rarely listens and never forgets.
Control today is a carefully crafted illusion. Your feed, your data, your “choices”—they’re filtered through systems that shape your behavior while pretending to obey it. The more control we think we have, the easier we are to guide.
The delusion isn’t that we’ve lost control.
It’s that we ever had it in the first place.